How can companies become more focused on the outside world and its opportunities? How can we take big leaps rather than small steps? How do we become proactive and ready to lead our industries?
Our research has found that the answer is – Purpose.
Redefining the playing field enables companies to avoid market share battles and pursue growth with the logic, “we grow by growing the ecosystem.” Insights by Professor Thomas Malnight
Full article: https://www.imd.org/research-knowledge/articles/Put-purpose-at-the-core-of-strategy/
#IMDImpact #Strategy #ThomasMalnight