Pet Care by Rize ETF

There are many reasons why humans love their pets. The need for comfort and security, the pursuit of companionship and loyalty and the desire to provide care are some of the most common. Over the last 20 years, pets have gone from sleeping in our backyards to sleeping in our beds. They have become treasured members of our families and we have transitioned from pet owners to pet parents. In his book, “The Animals Among Us: How Pets Make Us Human”, anthrozoologist John Bradshaw argues that pet-keeping is an intrinsic part of human nature. That pets are humanised more and more is a natural expression of our tendency to treat pets like our own children the more we observe their receptiveness to things we enjoy ourselves. This humanisation of pets has also shaped a new, more nurturing type of pet ownership. We have seen the rise of premiumisation in pet products and services, the introduction of sustainability in protein sourcing and flavourings and the emergence of a digitally-native pet parent that favours online subscriptions. We have also seen growth in people’s desires to have pet relationships. With the decline of the nuclear family, many single-person households, unmarried and childless families are now adopting pets. The growth of our aging population and empty nesters has also led to greater adoption of furry companions. This backdrop presents an optimistic outlook for the pet care sector. Our first-of-its-kind investment strategy and ETF – Europe’s first pet care ETF – provides investors with exposure to companies that are benefitting from the rise of the global pet economy. These are companies that are enabling our pets to lead happy and healthy lives.

Visit our website: https://rizeetf.com/funds/pet-care/

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Rize ETF is Europe’s first specialist thematic ETF issuer.
We believe there’s a better way to invest in the future. Our ETFs provide investors with unprecedented access to the megatrends that are transforming our world in a way that’s accessible, transparent and purpose-built. We’re creating a new approach to investing; one that enables investors of all stripes to invest in the future whilst remaining on the right side of history.

Rize ETF Limited is Registered in England with number 11770079. Rize ETF Limited is an appointed representative of Aldgate Advisors Limited (Firm Reference number 763187) which is authorised and regulated by the Financial Conduct Authority.

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Follow-us on LinkedIn: https://bit.ly/RizeETFln

https://rizeetf.com/

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CAPITAL AT RISK.

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